Emirates

Emirates needed a lot of different things, including recruitment drive and new travel destinations.

The visual language we created was staying true to the Middle Eastern values and adapting them to speak to a European audience.
Below is a selection of the large scope of work created.

For the recruitment campaign the staff got given a little camera and let them take a photo of themselves
(this was before the selfie-stick was invented, so a lot more skills were required)
The photos were printed onto postcards and sent to their friends with a personal message
signed off with Emirates' "where could you be tomorrow?"