Iona Debarge

Iona Debarge is a luxury nightwear brand crafted from the finest quality cotton made in England.

On the lead up to Christmas Iona Debarge needed a social campaign, raising awareness and standing out against their main competitors.
This was the brands' first campaign so far, and had a minimal budget to spend. This is what we came up with, drawings by the very talented Nicole Vanner.

Through a clever social strategy, which was a mix of paid and organic, we targeted the right prospects the sales increased by 289%, Merry Christmas!