Mercedes AMG
Working as the lead creative on a beautiful brand like AMG has been a real pleasure.
In that period we launched quite a few campaigns. Here’s a short highlight of the work done with the team at Staud Studios.
AMG x IWC
To celebrate this iconic collaboration we had a rather little budget but great motivation to create an exciting social campaign.
The New GT
Creating the global assets to launch this brand new GT 4 door coupé with a technique I hadn’t used before. We physically shot the car and talent, to then create the world around it in 3D. Since this was launched during Covid the main channels were social. This has been strongly considered in the look and feel, and in the tone of voice.
And with these we started building the cross channel launch campaign, alongside a global toolkit for the rest of the world to use in their markets.
